The announcement of Pantone’s color of the year always comes with fanfare. Released just before the year begins, the color echoes through fashion, product design, advertising and makes its way quickly into our lives!
It’s all about natural vigor!
Pantone’s Color of The Year, Viva Magenta, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.
Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
Viva Magenta 18-750
The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement.
Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
Pantone calls Viva Magenta “a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Meant to inspire hope and vivacity while invoking the Earth, Viva Magenta adds a pop of color to any area of life.
Because Viva Magenta is a red that strikes a balance between warm and cool, it’s not too harsh for advertising.
Instead it brings a fun, celebratory element. In the promotional products industry, the Color of the Year can transform any accessory into a pop of happiness. Viva Magenta shines into the drab to be reached for and remembered.
We will begin to see new products available in this fascinating color as soon as late January.
Sign up for our sample kit going out in the First Quarter of 2023. It is sure to include Viva Magenta items.
Email:
Subject:
2023 Sample Kit
Be sure to include your shipping address.
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