Pets are part of the family – and big business. A 2022 report from the American Pet Products Association says 7 in 10 American households (more than 90 million) include at least one pet!
We spend almost $124 billion on our pets each year.
Dogs still lead the pack, followed by cats, then fish and other critters.
Driven in part by increased animal adoptions and more time at home during the pandemic, we’re also spending a lot more time with our furry (and feathered and finned) friends.
Building a connection is what promotional products are all about, so it makes sense for brands to tap into the emotional investment people have in their pets.
“The cool thing about pet items is that it evokes that emotional connection that people have to their pets. It’s such a powerful branding tool for that reason,” she says, “because you put your logo on it and you give it to somebody and they get to use it for their pet and they get so excited about that, and that’s the emotional connection that you want them to have when they think of your brand.” stated by Katherine Smith.
Let’s face it – every day is dog or cat (or ferret or whatever) appreciation day once an animal has captured your heart, so anytime is a good time to add pet promo products into the mix.
More leashes than collars, because a leash is good for any dog out there or any cat or any animal that you’re taking on a walk. A ton of requests for pet bandanas, because it’s super easy to tie around the animal’s neck and relatively one size fits most. Yes please!
True Story! Even our beloved Snoop Dog started a pet line last year!
Snoop Dogg is reaching out to new customers: actual dogs.
The rapper and entrepreneur is expanding into pet fashion with Snoop Doggie Doggs, his new brand of pet accessories.
“If my dogs ain’t fresh I ain’t fresh,” Snoop said “These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!” By Zoe Sottile, CNN Published 2:31 PM EST, Sat November 19, 2022
At Brand Avenues, we look forward to starting your pet promos! Reach out to us and let us Brian storm the fun for you!
Hello@brandavenues.com
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