Corporate Gifting: The Power of Recognition

Yep, we are back with corporate gifting... again.

Throughout the 4th quarter you will see new guest bloggers here sharing their experience, joy and advice on the same subjects. Tis' the season!

Corporate gifting is a bit of an art. It's a great way of showing appreciation for those who work hard on your behalf, but it can be tricky to get right.

You want lasting gifts that show you have thought about them as an extension of the company success through their role in the business.

The best corporate gifts are quality items that mirror the quality of the recipient. And of course, includes the company logo to make a lasting impression!

Well, what is corporate gifting?

Corporate gifting (also called promotional gifting) is a gifting program that is extended to employees, customers, investors and business partners.

For employees, it's a great way to show appreciation, motivate and incentivize achievement in the company. It also instills pride in the company identity. There are many gifting opportunities internally that we discuss as you read on.

For customers and business partners, it encourages repeat business, and increases customer loyalty.

Gifts can be elaborate or simply well thought desk items that remind the user of your company identity.

There are many reasons why companies give gifts to their employees. Some of the most common include:

On-boarding gifts that have all of the branded desk necessities.
Anniversaries: Another year at the company? A gift of thanks is always appreciated.
Company anniversaries are often forgotten but important to celebrate. 10 years in business, let's party!
Holidays, such as Holi, Christmas and Hanukkah. Inclusivity!
Seasonal gear such as summer fun kit for life balance or healthy employee incentives.
Rewards for a job well done; quarterly goals or other accomplishments.
Employee birthdays!
Employee maternity gifts.

An appreciation culture will strengthen relationships within.

Corporate gifting done right, will increase employee satisfaction, productivity, and employee retention. Simply because people like being recognized and valued by their employers—and they’re also more likely to show gratitude through effort at the company where they work if they believe in it!

Corporate gifting increases positive conversations about your brand as well. This can go a long way towards creating lasting relationships that will continue to bring value to your company over time. Are you looking to make the top 100 best companies to work at? You'll need a gifting program that ensures employees feel like individuals.

Gifting done wrong? That box of Chocolates on December 15th... well, that's just wrong.

And you know it! Employees show up, even remotely to spend a solid amount of their day achieving company goals. Some gifts say "Why bother setting the bar so high?"

Employees around the world have a comical list of "no-thank-YOU" gifts. Starting with that box of chocolates that they will re-gift to their least favorite friend and ending with "Oh, didn't you give us this same thing last year?". haha.